Institution
Code
REV5007
ECTS
6
ISCED code
0414 Marketing and advertising
Language of instruction
English
Academic term
2/2
Title
Corporate Reputation Management en
Description
Course purpose – to nurture students’ knowledge and abilities to create
\nan enduring value for organizations in the competitive marketplace.
\nStudents study the main internal and external factors that impact
\ncorporate reputation management decisions, learn to evaluate corporate
\nreputation, identify the link between corporate image, identity and
\nreputation, and use corporate communication in the process of
\ncorporate reputation management.
en
\nan enduring value for organizations in the competitive marketplace.
\nStudents study the main internal and external factors that impact
\ncorporate reputation management decisions, learn to evaluate corporate
\nreputation, identify the link between corporate image, identity and
\nreputation, and use corporate communication in the process of
\ncorporate reputation management.
en
Learning outcomes
These are the Learning Outcomes of the Course.
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en
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en