Extended data for Corporate Reputation Management

Corporate Reputation Management

Institution

Vytautas Magnus University

Related programme

Marketing and International Commerce

Code

REV5007

ECTS

6

ISCED code

0414 Marketing and advertising

Language of instruction

English

Academic term

2/2

Title

Corporate Reputation Management en

Description

Course purpose – to nurture students’ knowledge and abilities to create
\nan enduring value for organizations in the competitive marketplace.
\nStudents study the main internal and external factors that impact
\ncorporate reputation management decisions, learn to evaluate corporate
\nreputation, identify the link between corporate image, identity and
\nreputation, and use corporate communication in the process of
\ncorporate reputation management.
en

Learning outcomes

These are the Learning Outcomes of the Course.
This is a required field.
This is a long text field.
en

URL

en  www.vdu.lt/wp-content/uploads/2022/10/REV5007_Corporate-Reputation-Management-1.pdf

1. Definition of corporate reputation and genesis of views towards \ncorporate reputation. \n2. Stakeholder groups of organizations. \n3. Benefits to organizations from corporate reputation. \n4. Corporate reputation measurement methods: ratings, quotients and \nmodels. \n5. Corporate personality. \n6. Relationship between corporate identity, corporate image and \ncorporate reputation. \n7. Formation and management of corporate reputation. \n8. Indicators forming corporate reputation. \n9. Corporate reputation and organizational behaviour. \n10. Corporate communication in relation to the formation and \nmanagement of corporate reputation. \n11. Corporate brand. \n12. Corporate social responsibility. \n13. Management of crises.