Extended data for Corporate Reputation Management

Stored data
Corporate Reputation Management
Code
REV5007
ECTS
6
ISCED code
0414 Marketing and advertising
Language of instruction

English

Academic term
2/2
Title
Corporate Reputation Management en
Description
Course purpose – to nurture students’ knowledge and abilities to create
\nan enduring value for organizations in the competitive marketplace.
\nStudents study the main internal and external factors that impact
\ncorporate reputation management decisions, learn to evaluate corporate
\nreputation, identify the link between corporate image, identity and
\nreputation, and use corporate communication in the process of
\ncorporate reputation management.
en
Learning outcomes
These are the Learning Outcomes of the Course.
This is a required field.
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en
bibliography
courseContent en
1. Definition of corporate reputation and genesis of views towards \ncorporate reputation. \n2. Stakeholder groups of organizations. \n3. Benefits to organizations from corporate reputation. \n4. Corporate reputation measurement methods: ratings, quotients and \nmodels. \n5. Corporate personality. \n6. Relationship between corporate identity, corporate image and \ncorporate reputation. \n7. Formation and management of corporate reputation. \n8. Indicators forming corporate reputation. \n9. Corporate reputation and organizational behaviour. \n10. Corporate communication in relation to the formation and \nmanagement of corporate reputation. \n11. Corporate brand. \n12. Corporate social responsibility. \n13. Management of crises.
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