Corporate Reputation Management Institution Vytautas Magnus University Related programme Marketing and International Commerce Code REV5007 ECTS 6 ISCED code 0414 Marketing and advertising Language of instruction English Academic term 2/2 Title Corporate Reputation Management en Description Course purpose – to nurture students’ knowledge and abilities to create \nan enduring value for organizations in the competitive marketplace. \nStudents study the main internal and external factors that impact \ncorporate reputation management decisions, learn to evaluate corporate \nreputation, identify the link between corporate image, identity and \nreputation, and use corporate communication in the process of \ncorporate reputation management. en Learning outcomes These are the Learning Outcomes of the Course. This is a required field. This is a long text field. en URL en www.vdu.lt/wp-content/uploads/2022/10/REV5007_Corporate-Reputation-Management-1.pdf